Attracting foreign visitors to your website involves a fairly obvious formula: Speak the same language as your target market. According to research firm IDC, web users are four times more likely to purchase from a company that communicates in their language. Additionally, visitors to websites stay twice as long on sites that are in their native tongue, according to Forrester Research.
Translating the web content on your website with Google Translate tools is not the proper solution if you want to create multilingual sites. For example if you translate you existing web content into Mandarin with Google Translate the meaning you want to express to your web visitors would be entirely different than actual.
So what is the solution?
The best solution is to make different websites with different languages translated by the experts (Humans). Making a complete new websites doesn’t mean that you are changing the back end as well. Creating multilingual websites doesn’t involve new back end building. It is just the user interface that you are changing. All other things remain the same.
We at Intelliworkz also keep in mind the SEO and web promotion part while building your multilingual sites.
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