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Website redesign
Redesigned the website with a modern, conversion-focused experience.
From Filtration Expertise to Digital Leadership
Case Study | Industrial Filtration | Digital LeadershipHow a modern website, SEO, product photography and educational video helped an industrial filtration manufacturer turn search visibility into domestic and international enquiries.
Project Snapshot
15+
Keywords ranking on Google's first page
5×
Increase in website traffic
400+
Leads generated annually
₹2.5 Cr
Revenue generated without paid ads
Industry Overview
A leading manufacturer of industrial filtration solutions, delivering high-performance filter bags, filter cartridges, filter housings and customised filtration systems for diverse industries. With a focus on engineering excellence, product quality and process efficiency, the brand required a strong digital presence that effectively communicated its expertise, product range and industry leadership.
Key highlights
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Conversion-focused website a modern experience that now generates domestic and international enquiries.
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Search-led discovery 15+ first-page keywords, including #1 for wound filter cartridge machine and PP pleated cartridge.
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Visual products professional photography and educational videos made complex products clear.
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Organic revenue ₹2.5 Crore revenue generated without paid ads.
The Challenge
Turning filtration expertise into digital enquiries exposed six core barriers:
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Outdated website
An outdated website with poor user experience.
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No enquiries
No domestic or international enquiries through the website.
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Low visibility
Low organic visibility and search rankings.
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Complex products
Complex products lacked clear visual presentation.
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Inconsistent brand
Inconsistent brand communication across platforms.
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No strategy
No structured digital marketing or content strategy.
The Intelliworkz Approach
We connected search visibility and product storytelling so every digital asset worked to generate enquiries.
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SEO & content
Implemented a comprehensive SEO and content strategy.
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Photo & video
Showcased products through professional photography and educational videos.
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Brand identity
Created a consistent brand identity across digital assets.
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Social media
Strengthened social media with industry-focused content.
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Performance marketing
Executed performance marketing to generate qualified enquiries.
Results & Brand Outcomes
Google rankings for high-intent product searches:
#1
Wound filter cartridges machine
#2
PP yarn manufacturer
#1
PP pleated cartridge
The Impact
From search visibility to product storytelling, every digital asset was designed to position the brand as a trusted leader in industrial filtration solutions while generating consistent, high-quality business enquiries: 400+ leads a year and ₹2.5 Crore of revenue without paid ads.
Services Delivered
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Branding & Visual Identity consistent identity across digital assets
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Graphic Design & Marketing Collaterals product communication
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Website Design & Development modern, conversion-focused website
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SEO & Organic Visibility 15+ first-page keywords
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05
Product Photography professional product imagery
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Product Explanation Videos educational product videos
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07
Social Media Management industry-focused content
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08
Lead Generation Strategy qualified enquiries
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3D Product Texturing & Rendering product visuals
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Exhibition & Expo Support event materials
Capabilities applied
- Industrial B2B marketing
- Website experience
- SEO & content
- Product photography
- Explainer videos
- Social media
- Performance marketing
- Exhibition support
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