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Expanding a Rainwear Brand Across Every Channel

Case Study | Rainwear & Apparel | Omnichannel Growth

How an integrated e-commerce, social, influencer, performance and outdoor marketing ecosystem helped a premium rainwear and winterwear manufacturer connect online commerce with offline market visibility.

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Project Snapshot

18+ States targeted through regional advertising
20K+ B2B leads generated through performance marketing
100+ Outdoor branding sites executed across key markets
₹2.5+ Cr Annual media spend managed across digital & outdoor

Industry Overview

A leading manufacturer of premium rainwear and winterwear products, offering a wide range of protective apparel through an extensive dealer and distributor network across India. To strengthen its digital presence and support channel expansion, Intelliworkz developed an integrated branding and marketing ecosystem that connected online commerce with offline market visibility.

Key highlights
  • Omnichannel ecosystem e-commerce, mobile app, social, influencer, performance and outdoor marketing working as one programme.
  • Channel growth 20K+ B2B leads from performance marketing focused on dealer and distributor acquisition.
  • Regional reach advertising targeted across 18+ states.
  • Offline visibility 100+ outdoor branding sites through auto hoods, hoardings and high-visibility media.

The Challenge

Growing a seasonal brand beyond its offline network exposed five core barriers:

  1. Limited digital presence

    Limited digital presence despite strong offline distribution.

  2. No direct channel

    An e-commerce platform was required to expand direct customer reach.

  3. Seasonal market

    Brand visibility had to be strengthened in a highly seasonal and competitive market.

  4. Two audiences

    Separate marketing strategies were required for consumers and dealer/distributor partners.

  5. Low engagement

    Low digital engagement and limited brand recall among target audiences.

The Intelliworkz Approach

We connected online commerce, consumer marketing and channel partner communication into one integrated strategy.

01

E-commerce website

Developed a modern e-commerce website to drive online product discovery and sales.

02

Social media

Executed social media campaigns to build year-round brand engagement.

03

Influencer marketing

Launched influencer collaborations to increase consumer trust and product awareness.

04

Performance marketing

Designed performance marketing campaigns focused on dealer and distributor acquisition.

05

OOH advertising

Planned and executed outdoor branding through auto hoods, hoardings and high-visibility media.

06

Integrated strategy

Created an integrated marketing strategy connecting digital, retail and channel partner communication.

Results & Brand Outcomes

Reach and scale delivered across digital and outdoor campaigns:

18+

States targeted

20K+

B2B leads generated

100+

Outdoor branding sites

₹2.5+ Cr

Annual media spend managed

The Impact

One connected programme across e-commerce, social, influencer, performance and outdoor media extended the brand's strong offline distribution into a year-round omnichannel presence, reaching 18+ states and generating 20K+ B2B leads for its dealer and distributor network.

Services Delivered

Capabilities applied

  • Consumer & B2B marketing
  • E-commerce
  • Mobile app
  • Social media
  • Influencer marketing
  • Performance marketing
  • Channel partner marketing
  • OOH advertising
  • Branding support

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