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Growth Story of a Solar Brand Through Performance Marketing & Digital Transformation

Case Study | Solar Energy | Performance Marketing

How a brand built from zero, a lead-focused website, SEO and Meta campaigns helped a rooftop solar company grow from a ₹2 Crore to an ₹80+ Crore turnover.

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Project Snapshot

₹80+ Cr Turnover in 2026, up from ₹2 Cr in 2020
20K+ Qualified leads generated
₹25+ Cr Business generated through digital marketing
450+ Leads generated per month

Industry Overview

A fast-growing solar energy company providing rooftop solar solutions and solar products for residential, commercial and industrial customers. Starting with no digital presence, the brand partnered with Intelliworkz to build its identity from the ground up. Through strategic branding, website development, digital marketing and performance campaigns, it transformed into a recognised solar brand, growing from a ₹2 Crore turnover in 2020 to over ₹80 Crore in 2026.

Key highlights
  • Built from zero brand identity, logo and communication system created from scratch.
  • Performance growth ₹25+ Crore of business generated through digital marketing.
  • Search-led discovery 25+ first-page keywords, including #1 for commercial solar solutions.
  • AI visibility mentioned in Google AI Overview for the best DCDB box for solar systems.

The Challenge

Building a solar brand from scratch exposed seven core barriers:

  1. No brand identity

    Started with minimal brand identity or digital presence.

  2. No lead system

    No website or online lead generation system.

  3. No digital strategy

    No structured digital marketing strategy.

  4. Low awareness

    Limited brand awareness in a competitive solar market.

  5. Inconsistent communication

    No consistent communication across marketing channels.

  6. Two lead streams

    Leads were needed for both solar installations and solar product supply.

  7. B2B and B2C

    The digital strategy had to cater to both B2B and B2C audiences.

The Intelliworkz Approach

We built the brand and its lead engine together, then kept optimising it on performance data.

01

Brand identity

Built the brand identity, logo and communication system from scratch.

02

Lead-focused website

Designed a high-converting website focused on lead generation.

03

SEO & content

Developed a long-term SEO and content marketing strategy.

04

Meta campaigns

Executed targeted Meta campaigns for both B2B and B2C audiences.

05

Consistent content

Created consistent content across social media and marketing collateral.

06

Continuous optimisation

Continuously optimised campaigns using performance data to maximise ROI.

Results & Brand Outcomes

Search and organic performance:

6000+

Organic visitors every month

25+

Keywords ranking on Google's first page

4.5 Lakh

Impressions generated every month

#1

Commercial solar solutions on Google

The Impact

From zero digital presence to a scalable brand with consistent online visibility and lead generation: growth from ₹2 Crore to ₹80+ Crore since 2020, ₹25+ Crore of business generated through digital marketing, and a steady flow of both B2B and B2C enquiries.

Services Delivered

Capabilities applied

  • Brand building
  • Website & lead generation
  • SEO & content
  • Performance marketing
  • Meta ads (B2B & B2C)
  • Social media
  • Exhibition support

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