In-House Content Team
Our in-house team coordinates content research, writing, editing, review rounds and planned delivery.
For content marketing to be effective, each piece must serve a purpose – solve the customer’s question, build authority, and guide a purchase. Our team develops a content strategy and executes it, bringing high-quality content that connects with leads and sells. Our content marketing services combine strategy, creation, optimization, and ROI measurement.
Content generates leads when it is built around what your buyers are researching. A considered purchase involves multiple people and a lengthy evaluation process, and each one will ask questions. At the beginning of every campaign, we lay out each individual’s questions across their entire customer’s journey - from acknowledging a need to investigate the best solution, right up until the deal is closed - and we plan content that addresses each stage.
That mapping is what turns content into a pipeline. Early-stage content brings in prospects researching the problem you solve. Mid-stage content helps a buyer compare you against other suppliers on the criteria that matter to them. Late-stage content gives the decision-maker the evidence they need to justify the choice internally. Every piece is written to move a specific type of buyer one step closer to a purchase.
Our in-house team coordinates content research, writing, editing, review rounds and planned delivery.
We plan and write content around audience questions, brand voice and goals across the customer journey.
Unreleased content plans, business information and draft materials are handled within the agreed workflow.
Content types, monthly volumes, approval rounds, timelines and pricing are agreed before production starts.
Our content marketing solutions cover the full process, from strategy through to the finished content and the reporting behind it. Each format below does a specific job in a buying cycle, whether that is attracting a prospect or answering a technical question.
We research your business, your buyers, and your competitors and review any existing content you hold, creating a strategy defining the content to be covered, the format of that content, keywords to be used in your content, and the aim of that content.
We turn the strategy into a monthly plan and share it for your approval, so you know exactly what is being produced and the purpose behind each piece before any work begins.
Our writers research each topic in depth and produce the content, with SEO built in and the tone matched to your brand. Every piece is reviewed and edited internally before it reaches you.
You review each piece against your knowledge of your market, and we make your changes within the agreed rounds. Once approved, the content is ready to publish.
We either publish these articles, send you ready-to-post, then come back over time to update these for any search terms, competing articles, or when business goals change to make sure they continue performing.
Each month you receive a report on how your content is performing, which pieces are producing traffic, leads, and conversions, and what we recommend prioritising next.
Selected client work can be added here after project names, images and outcomes are approved.
Diversified Conglomerate
How a cohesive identity, corporate website and consistent content helped a UAE-based diversified business group communicate its scale, diversity, values and vision.
Fintech
How a complete brand communication ecosystem turned complex financial workflows into clear, compelling messaging for a commercial-lending fintech platform.
Industrial Engineering
How an integrated brand, website, 3D visualisation, SEO and marketing ecosystem helped a UAE-based expansion joint manufacturer communicate its engineering expertise and generate business enquiries.
Industrial Filtration
How a modern website, SEO, product photography and educational video helped an industrial filtration manufacturer turn search visibility into domestic and international enquiries.
Industrial Machinery
How an integrated brand, website, SEO, content and digital marketing ecosystem helped a specialist industrial machinery manufacturer strengthen its global presence and generate business enquiries.
Marine & Industrial Solutions
How a refined brand, modern website, marketing collateral and SEO helped a global supplier of marine and industrial engineering products present 51,000+ SKUs and build visibility across international markets.
Rainwear & Apparel
How an integrated e-commerce, social, influencer, performance and outdoor marketing ecosystem helped a premium rainwear and winterwear manufacturer connect online commerce with offline market visibility.
Renewable Energy
How a new brand identity, website, marketing collateral and social presence helped a solar module manufacturer position itself as a trusted, future-focused renewable energy brand.
Skincare & Beauty
Building a skincare brand from launch to market momentum through social, influencer, marketplace and outdoor marketing.
Solar Energy
How a brand built from zero, a lead-focused website, SEO and Meta campaigns helped a rooftop solar company grow from a ₹2 Crore to an ₹80+ Crore turnover.
Stainless Steel Pipes & Tubes
Turning manufacturing expertise into a digital experience built to be found: how a website, brochure, process videos and SEO helped a stainless steel pipe and tube manufacturer win relevant B2B enquiries.
Explore related Intelliworkz services that support your wider business needs.
Our 100% in-house team offers different engagement models to fit your business needs. We do not further outsource or engage freelance teams to execute our orders, which ensures client confidentiality. We ensure the same or similarly skilled resources work on your orders every time, so you get smooth, consistent delivery that meets your quality and turnaround commitments. How you work with us depends on what you need.
01
Skilled resources are identified and assigned to work on your specific account.
The resource works exclusively on your account for 40 hours every week, in the preferred shift timing of our client.
Resources can be managed directly by you.
A dedicated project manager is assigned as your point of contact.
If you are not happy with a resource's performance, we provide a replacement at no extra cost.
You pay a fixed monthly cost for the number of resources you engage.
You can scale up or scale down with a written notice of 30 to 45 days, depending on the number of resources.
02
This model lets you set up your own offshore team through a Build, Operate, Deliver (BOT) approach.
You get the advantage of a dedicated offshore team without handling the setup yourself.
We take care of compliance, infrastructure, and hiring on your behalf.
We also manage the overall day-to-day running of the team, so it stays smooth and hands-off for you.
03
This model fits you well if you do not have consistent orders or tasks to assign.
The cost per unit of delivery is defined after we complete a proof of concept, on a paid or free trial.
We send you a report of the orders delivered in a given month, and you pay on receipt of the invoice.
The job is carried out by competent resources to ensure consistent delivery every time.
04
This model suits you best when you have a large backlog to complete.
We share the cost per unit of delivery and the timeline to complete the order after we perform a proof of concept on a paid or free trial.
You pay an advance, normally 30% of the project cost, with the balance released as per the mutually agreed milestones.
Terms & conditions apply · Minimum 5-hour booking
Strategy, audience and keyword analysis, multichannel content generation, SEO, and reporting. The list can be as varied as the formats that you use: from blogs to articles to white papers, case studies, and website text. You can opt for our total package, or choose specific sections. Additionally, our content development services can also improve the content you already have.
We begin by learning about your business, your buyers, your competitors, and auditing your existing content. Next, we identify the topics your buyers are searching for in each funnel phase and structure a strategy to connect every content asset to an objective. At a content strategy agency, we know strategy is the step to make the rest of the work.
Yes. SEO is built into every piece from the research stage, not added afterwards. Our seo content marketing services target the terms your buyers actually search, and structure each piece to rank while still reading as credible, expert content.
We measure against your goals: organic traffic, engagement, leads, and conversions. Rankings and traffic are tracked as signs of progress, but the report focuses on the leads and pipeline your content produces.
Yes. As a b2b content marketing agency, we produce the content your buyers rely on, such as white papers, case studies, and technical articles, written to build trust with the several decision-makers involved in a considered purchase.
Absolutely. Once you outsource content marketing, we manage the entire process- strategy, research, writing, editing, and reporting- so you get consistently high-quality content, no new hires. You approve the plan; we do the rest.